UX owns the promise a company makes.
I'm a design leader and humanist with 20+ years building and scaling design functions — the last decade in financial services, designing the hardest decisions people make: pensions, investment, and insurance.
View the work- years in design and design leadership
- 20+
- customers designed for across financial-services roles
- 600K+
- departure in 2+ years — on a team that arrived demoralized; the un-fakeable leadership metric
- 1
What I lead on
Four things a senior UX leadership role actually tests. This is where I've built the evidence.
Craft & Systems
Two design systems built and governed; a full WCAG 2.1 AA program run as the quality bar.
People Leadership
Inherited a demoralized team and steadied it — one departure in 2+ years; built its identity, developed its people.
Strategic / Commercial Operator
Influence without authority: secured cross-departmental funding for an unowned system; P&L instinct from ten years running an agency.
The AI Frontier
Directs agentic AI as a leader — choosing where it applies and judging what it produces — not chasing a use case.
Selected work
AI Direction
A Full WCAG 2.1 AA Audit, Run on a Multi-Agent Pipeline
Ran a full WCAG 2.1 AA audit of a design system — 270 findings across 19 components — through a multi-agent pipeline, and shipped it as a self-accessible report.
Systems Leadership
An Unowned Design System, Turned Into a Governed, Adopted One
Took ownership of an unowned design system, won cross-departmental funding with no formal authority, and grew it into a mature system adopted across multiple product teams.
AI Direction
The Design System That Uses Itself
A self-initiated bet on the hardest design-system problem — adoption: an AI agent that prototypes faithfully to the system, then checks and improves its own work.